While Sephora diversifies how you can redeem your points, Tarte has a different approach to how you can collect points in its loyalty program.
If you run a customer loyalty program, don’t just focus on getting new members, but also think about how you can engage and retain existing members with attractive offers.
The key to Anthropologie’s loyalty program is how it delivers on its promise with emails including special discounts and birthday offers. With emails like the above, the company reminds you that being an AnthroPerks member (that’s you) pays off.
BEST JOURNALING PROGRAMS FREE
Here, the company explains once again that AnthroPerks is an easy-to-join and free program-just to clarify any questions you might have.Īs promised in perk #2, Anthropologie sends a birthday discount to your inbox when the special day arrives: There’s also a frequently asked questions section: Although it may not sound like a benefit, it’s an important one because it signals that you won’t have to fill out long forms with multiple steps to join AnthroPerks. Anthropologie lists easiness-to-join as a perk. While many e-tailers promise similar benefits in their rewards programs, the last box is something I haven’t seen before. When you visit the AnthroPerks landing page, the company welcomes you with the call to action “Sign up-it’s free” above the fold to address the buyer’s price concerns.Īfter making it clear that AnthroPerks is not a paid loyalty club, the company explains the benefits of joining the program one by one:Įach box represents a perk that members enjoy, ranging from “inclusive” access to promotions and new products to compelling incentives such as annual free shipping. Answer questions in customers’ minds before they occur.Īnthropologie’s loyalty program, AnthroPerks, checks all of the above.Clearly explain the benefits of joining the program and.Excite potential members by creating an exclusive feeling.If you’re thinking of starting a customer loyalty program for your brand, a good landing page should never be an afterthought.Īlthough there’s no one-size-fits-all formula for an effective rewards program page, it should: If there’s one thing you should take away from Sephora’s loyalty program, it’s the variety of options available for members-both in terms of earning and redeeming rewards. You can even use your points to enter a giveaway and get a chance to win up to $50,000.īy giving you multiple options to redeem your loyalty points, Sephora keeps you engaged and it’s brand top-of-mind-whether you buy from the company at this moment or not. In this announcement email, they also feature some of the items you can buy:īut that’s not your only option. On a platform they call “Rewards Bazaar,” Sephora invites you to shop for your favorite products by using your points.
Sephora’s loyalty members can redeem their points as discounts, store credit, as well as giveaway entries.
The company’s benefits include birthday gifts, exclusive events, giveaways, and product launches: Sephora’s rewards program goes beyond earning discounts by spending money. Sephora can target them later with “member-exclusive” deals and special offers. Members can earn one point for every dollar they spend in the store and climb the ladder from “insider” to “VIB” and to “rouge.”Įven if members don’t spend anything in Sephora, they still get to enjoy some of the perks by being an insider-in other words, by joining Sephora’s loyalty program with their email. The company’s Beauty Insider is one of the best examples of tiered, point-based loyalty programs. No blog post on loyalty programs is complete without Sephora-and with good reason. Loyalty programs come in many forms, ranging from simple stamp cards to sophisticated, point-based reward systems, but all are geared toward bringing customers back to engage with a brand. Torrid’s Top-Funnel Nurturing Program What Are Customer Loyalty Programs?Ī customer loyalty program is an e-commerce marketing strategy that rewards loyal customers who frequently engage with a brand.Ĭustomer loyalty programs are designed to incentivize repeat purchases by providing its members’ discounts, unique offers, VIP events, and more.
0 kommentar(er)
